(LUNAR)
Client:
Selene Lighting Studio
Role:
Lead Visual Strategist
Location:
Brooklyn, NY
This project involved a comprehensive rebrand for a boutique lighting studio, where we translated the ethereal qualities of light and shadow into a rigid, structural visual system that reflects both technical precision and atmospheric presence.
Our primary objective was to bridge the gap between industrial craftsmanship and the intangible nature of light, ensuring the brand felt emotionally resonant while maintaining a high level of functional clarity.
